PIER FIORASO

Art-Creative Director and Consultant with over fifteen years of experience in the fashion, luxury, and lifestyle sectors, combining creative vision, brand identity, and business development through narrative coherence and a strategic approach to product. Throughout her career, she has collaborated with international brands and groups including Alexander McQueen, Balenciaga, Burberry, Emilio Cavallini, Luisa Via Roma, Max Mara, Missoni, Stefanel, and WP Lavori in Corso on the development of collections, special projects, and communication initiatives, strengthening their competitive relevance and market positioning within the contemporary fashion landscape. With a constant focus on the evolution of the fashion system, she supports companies and institutions in reinforcing and evolving strong, distinctive identities capable of engaging with the complexities of the global market.